I can't really be sure what anyone's motivation for writing a blog is. I know what mine is.... or at least I have a reason which seems to resonate with me. I want to be a writer, and this is practice. When you think of the way the publishing world has gone digital, maybe this is more than practice. Maybe this is writing. There is no editor, so no way to judge whether I am being successful at this or not.
Before I became a blogger, I read quite a few blogs. The seeming ease at which they created content bolstered me quite a bit. Since becoming a blogger, I have read a lot more. Some update their content regularly. Others, seem to have lost steam and haven't posted in a year...except those that posted self-chastising blogs about how they have to blog more. I've read blogs that have fewer followers than I, and others that seem to have a legion of followers and readers.
How do you measure a successful blog. Is it the number of followers? I can't be sure of that, since quite a few people told me that signing up to be a follower was a passé way of doing things. Things in the digital age move quickly. In a few years things like Instagram and Facebook might no longer be relevant. Sacrilege? Does anyone remember MySpace?
Do you measure success in the number of page views? I must confess that I do. When I see someone's blog has ten times the number of page views that I've got, I get a little bit jealous. I spend time on Facebook pestering my friends to check out my blog. I comment on other blogs, hoping that some of their readership will get curious.
Do you measure success based on the number of comments people make? This sounds reasonable, but doesn't register with me. Not only due to the dearth of comments, but also because of my perspective. If people really wanted to comment, they could probably start their own blogs.
I keep writing, and I alternate between feelings of success and disenchantment. I enjoy it, but I do hear that voice, occasionally, that wonders why I am doing this. When I need to answer this voice, I just point out that if Hemmingway were alive today, he would probably have a blog and if Shakespeare were alive today, he would probably be making clips for YouTube.
To Blog or not to Blog...really too late to ask this question.