Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts

Saturday, 14 September 2013

Lamenting the Lost


I happened to pass this building today, and felt a little melancholy.  Another hobby business packed up and left.  I don't know what happened really.  Maybe they moved somewhere else, or maybe the idea just didn't fly.  A lot of hobby related businesses just don't succeed and whenever they close, I feel a sling twinge (or pang) of sadness.

While out for a walk I came across this
 
I cannot really say I was part of the solution.  I avoided going into the store because I didn't really want to start another hobby, and this one seemed really tempting.  Lego and robotics..... Had I gone in, my paycheque might have been a memory.  Despite having some advertising on this sight, I am a long way from having it generate any kind of hobby budget.

We live in a great time for hobbyists, but perhaps not such a great time for people running a large hobby business.  I would guess that running a home hobby business (I imagine somebody making flatcar loads at home, or building train layouts, or designing replica buildings) would be possible.  It would require a great website, a great idea, a spare room or two and probably easy access to a post office.  Running a business with a store location would require the same things, but would also mean renting out a store--and I imagine that it would cost a lot of money.  I am impressed by anyone who does it because it must be hard.  Taking that risk must be pretty scary.

I would hope that Lego had a stake in this enterprise, and therefore nobody lost their shirt trying to run this business.  However, a short portrait in the very local newspaper seems to indicate otherwise.  A brief bit of googling hasn't brought me any answers.  If you know something about it, please post it here; for my curiosity and others.  I would also appreciate any thoughts on how your local hobby stores are doing.

On a side note, at the bookstore, there still seem to be quite a large number of magazines about hobbies still being published.  Flipping through some of them, I can see that they are making an effort to go digital, but still seem to be publishing.  Feel free to comment on this as well.

Wednesday, 27 June 2012


For a short time, relatively speaking, I collected Japanese Telephone cards.  Like most of my hobbies, I really shouldn't use the past tense.  Most everything is just on hiatus (like a TV show that nobody has the guts to cancel)  I am not actively collecting them anymore.  Of course, with the extreme popularity of cell phones in Japan, is highly unlikely that anyone is--no, I take that back.  In Japan,. somewhere, there is probably a dedicated group of telephone otaku who still actively acquire and trade these cards.  If I search the internet, I am bound to find this group.  It is highly unlikely that I will ever do that, but it is still comforting to know they are out there.......somewhere.

Kansai Airport
This collection is probably more a reflection of my Japan obsession than my collecting obsession.  I don't really have an attachment to the cards, but I have an attachment to the time they represent.  I lived in Japan PI and PC (Pre-Internet, Pre-cell phone)  Actually, that is not completely true, or at best, a small misrepresentation (at worst it is a completely bald faced lie--but let's try to be optimistic here)  The internet existed when I was in Japan, it just wasn't user friendly, wasn't even remotely ubiquitous, and Al Gore hadn't made any claims to its origins.  Cell phones existed, and while not huge brick like contraptions, were still less common and horrendously more expensive than these days.

cute animals
When one needed to make a telephone call out and about you could either fumble with change, or use a phone card.  Most everybody had one because no one had change.  The sold them everywhere (even in the famous Japanese vending machines, often next to the bank of phones)


Rather than plaster the phone company logo on the cards (as was done in Canada, and probably made the cards less interesting, and ultimately less successful) various images were placed on the cards. 




culture old and new
Japanese telephone cards represented a good blend of commercial advertising and local heritage promotion.  Some cards were cool, some interesting, and some very strange.  I got them from students as souvenirs and I bought a bunch of them so my girlfriend could call me from the hospital.  I got some of them because I mentioned I liked them, and people started giving me their used ones.


I remember poking around Hankyu Department store in Umeda, Osaka and coming across people trading these phone cards (so I know they must still exist somewhere).  It was quite a site to see people bargaining over the price of "rare" phone cards.


and who could forget advertising
When I look back at them now, I am reminded of my life in Japan.  I am reminded of those late night calls (that were early morning calls here), those conversations that spanned blocks as well as continents, plans made, people met, experiences shared and of those bright green phones. 


Having seen them on my last vacation in Japan, I know they are still there, but there are not nearly as many of them.  Come to think of it, it must have made a lasting impression on me because I even built a model of that telephone booth