World Cup season is upon us.
My television is full of games, repeats of those games (condensed and
not condensed) and a whole lot of commentary about those games. My students, often proudly wearing their
nation's jerseys or waving flags, are chatting non stop about the game. They have begged me to watch the game in
class on at least one occasion. I
suspect in the coming weeks, this will become a regular occurrence.
There are positives and negatives to all of this. It is great to see such enthusiasm in people. There is a hum in the air, and electric vibe
if you will. In most cases, I can tell
they are talking about the World Cup, even though I can't hear what they are
saying. They are either discussing the
latest controversial calls, the penalties or lack of penalties, the game, or
making plans to watch the game. All in
all, that's pretty exciting.
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Also, probably since I am not a fan, the marketing looks
rather insincere. When the Olympic
hockey was on, the sports channels proudly proclaimed it "our
game". For the Soccer World Cup,
the same station is calling it something similar. While I guess it might be true for some, it
doesn't ring true for me. It just seems
like shameless marketing. Of course,
what this means is that I am a victim of marketing. They manipulated me before, and now they are
manipulating someone else. I guess I am
more upset at myself than them.
In the end, I hope my students and everyone else enjoys this
month of soccer. I hope no ill feelings
are created by these games. I hope this
tournament creates some happiness in the world.